Left, Right and then Left again.

    By now, most of us know that the highest price items in the market are usually at eye and chest level.  Our eyes just naturally look ahead.  Therefore, we have trained ourselves to scan the other shelves.  We learn to read from left to right.  We naturally scan the shelves from left to right and rest at the right side.  This is a perfect place to put the higher priced items of the less premium brands.  Before deciding on the product on the right, scan again to the left side to get a truer picture of the pricing.  Marketing science exploits natural behaviors.  It is best to be aware of the tactics so that you can be an informed consumer.

   Take care, stay well, and be safe.


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